Watched by an estimated 125 million viewers wordwide during the finals of the Eurovision Song Contest in Oslo, Madcon’s single Glow was officially premiered during the break between the participating countries' songs and the final voting session.
Says Madcon’s Tshawe Baqwa to Norwegian daily Dagbladet - It was magical. I've had so many great moments since our career took off. We’ve played on virtual all of the bad-ass arenas, but this beats everything we’ve done before, ".
Madcon’s finale performance was choreographed as a pan-European flash mob, where large crowds in a number of participating countries danced to the song, some directly via satellite, others in recorded segments.
The spectacular 2010 Eurovision Flashmobesque Glow video:
2010 Eurovision Flashmob feature by Madcon. Photo: Courtesy of MIC